Mountains are also known as “water towers,” where almost half of the world’s freshwater is stored in mountain glaciers. Mountains play an important role to combat climate change. Deforestation in mountains critically harms the surrounding ecosystems that depend on them. Glaciers and snow reflect solar radiation, and forests absorb large amounts of carbon dioxide from the environment.

Conscious #1.0, designed to inspire viewers to protect the mountains that form the framework of biodiversity. Preserve the mountains and their ecosystems, and tread gently upon their ancient paths. It is to understand that we are mere visitors in their realm, and our actions can have a lasting impact. Protect the mountains from intensive land use, and unsustainable leisure activities. Do not leave garbage behind, and don’t try to take even a small souvenir from the mountains. Strive to be caretakers of their delicate balance, preserving their magnificence for generations to come.

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